CPA Blog

CPA & Accounting Topics for Business
2 minutes reading time (490 words)

Small Business... Golden Eggs? Or the Good that Lays Them?

Whenever we get a new SMB (small midsize business) client, the client is usually in some sort of emotional pain. Most of the time, the pain is the result of not making accounting for their business a priority. I understand why people don't make it a priority. It's boring, it's difficult work, it is complicated, and they have no idea of how to fix it. None the less, you have to tend to the fundamental needs of a business.


Killing the Goose
As I have said, new SMB clients of our firm usually have a crisis with their business when they arrive in our office. They are in a lot of distress because their business is being injured by their accounting problems. These problems are usually the result of the business owners neglectful actions that are killing their golden goose.


I am sure all of you have heard Aesop's fable. It goes like this.....A man and his wife had the good fortune to possess a goose that laid a golden egg every day. For a while they were happy and lived well, but then they became impatient with how quickly they were accumulating their wealth. So they thought that if the goose could lay such a fine egg of gold, it must be filled with golden eggs. If they cut the goose open, they could get the gold all at once. Of course we all know what happened, the goose was just a goose and there was no golden eggs inside.
The moral to the story is simple enough...They focused on their immediate needs and wants and not the needs and wants of the Goose and as a result they lost everything. We can easily apply this story to our businesses. Your business is the goose that is laying the golden eggs. In order to continue to receive golden eggs from your goose, invest some of those golden eggs in your goose so it can continue to lay the golden eggs for years to come.


What a Business Needs
For a business to succeed and thrive, it needs money and attention. A business owner has to feed its business with money so it can pay employees, educate employees, acquire and maintain equipment and inventory, carry receivables and pay its bills. Money is the fuel that powers a business.


A business, like our children and spouse, requires attention. Your business needs you to pay attention to it, plan its future, solve its crisis, and give it direction. It needs you to tend to it when it stumbles and celebrate it when it is succeeding. It needs you to train it, give it discipline and structure.


We Can Help Revive the Goose
If your "goose" is in trouble, call us. We can help you get back into financial control. With our team of CPA's and accounting professionals, we can help you get your organization business back in shape. Call us now... before your "goose is cooked".

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